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“I’ve known Rick for some time and was always impressed with the breadth of his expertise. After his recovery from his heart transplant, I had the opportunity to work directly with him on a troubled community in the Midwest. Despite significant obstacles, under Rick’s guidance and leadership in the sales and marketing arena, the community has been able to increase occupancy during these difficult times. He brought energy, enthusiasm and fresh new ideas that positively impacted all areas of the community. No one expected to see such positive results under the circumstances. And the sales /marketing staff genuinely believes that he walks on water!” Jean Anwyll Anwyll & Company Senior Living Marketing Services Elkton, Maryland Thank you so much for the wonderful reports you have sent us. I think they are about the best of their kind. I really think you do terrific work and we are having a meeting today to consolidate your recommendations and work on them. I like that you are very truthful about what needs to be done. You don't mince words. You don't make it sound like a walk in the park. It is realistic. Thanks again for your very professional and thorough work on this. Lynn Scrivner Vice President of Sales and Marketing Senior Lifestyle Corporation Engaging an experienced speaker such as Rick for four "What Seniors Need to Know Today" seminars, I was confident we would draw a reasonable number of attendees. Boy was I wrong…. we had overwhelming response and exceeded our projected numbers in all four locations! One seminar drew a crowd of 170! Rick's presentations were well received with his current and useful information that not only gave the attendees more to think about in selling their homes, it also assisted our sales staff at each location to close several patio and executive homes the very same week. With the housing market continuing to be one of our challenges in selling senior living, this timely and appropriate seminar was just what we needed to boost our occupancy with a strong velocity of post seminar sales. Thanks, Rick. You're the best! Mary Jane Fitts, CASP Vice President of Marketing Sears Methodist Retirement System, Inc. I can't thank you enough for your wonderful presentation to our marketing folks yesterday! According to their comments and their evaluation forms they loved it and found the content to be extremely helpful and valuable. I have taken many sales training courses in my 20 years in the industry and from each one I take some nuggets. Yours, however, I "buy" hook, line, and sinker! Thank you so much!!! Jane Erikson Personal Care and IL Sales Director Presbyterian Senior Living It's been crazy here trying to catch up from spending our training days away from prospects. I did want to share that I thought the program you conducted was great for the team and I have heard lots of positive feedback. I enjoyed finally meeting you in person as well as meeting with Keith! I look forward to further communication and identifying additional opportunities to work together! Thanks again - well done! Dean Dellaria Director of Sales Friendship Village of Schaumburg "Rick has always had his finger right on the senior housing consumer's pulse. The downturn in the residential real estate market has only highlighted this keen sense - he is one of the few senior living executives I've encountered who truly appreciated and foresaw the current challenge of getting a prospective resident's home sold and recognized the challenge as a marketing opportunity and successful competitive differentiator." Rob Adams Former President MovingStation "I found Mr. Hunsicker’s training to be extremely beneficial. The information and practices presented and demonstrated were detailed, relevant, and most importantly, simple enough that someone could implement them immediately and have an impact on their personal production and bottom line of their organization within minutes of returning to the office. The training program would have been a value at twice the price. However, it was clear that this program was Mr. Hunsicker’s passion and not merely another strategy for a trainer to make a quick buck putting on a seminar when he didn’t have another client to work with that day… " Ted Mong Director of Sales National Church Residences Columbus, Ohio “I had the opportunity to work with Rick Hunsicker for several years while I was Senior Vice President at GlynnDevins Advertising and Marketing. Rick consistently came to the table with clear and challenging assignments for us. The detail and insight he provided was not only thorough but also innovative. He was consistently open to and respectful of our recommendations and ever the student of new ways to ‘fill inventory.’ On numerous occasions, I observed Rick running seminars and workshops to educate and motivate marketing directors and sales counselors. The depth of knowledge, the level of enthusiasm, the sincerity of support and the genuine nature of Rick’s character as evidenced in the room was indisputable. He truly inspires others to excel. It has been, and continues to be, an honor to call Rick a professional constituent and personal friend.” Rose Oetting Stewart Former Senior Vice President, GlynnDevins Advertising and Marketing Current Owner, rosetc., a marketing communications services and consultancy business "Your sales seminar was great. I especially liked how easy it is to apply the practical information you provided. The years of expertise and knowledge you bring to the table is worth its weight in gold, and attendees undoubtedly leave this seminar with the tools they need to make a sale immediately." Joy Loverde Masterpiece Living Chicago, Illinois "I worked with Rick for many years with Marriott Senior Living and also Greystone Communities. He was a tremendous support to me during the start up marketing phase of one of the most successful CCRC's in the country located in Norfolk, Virginia. After being in this business for 18 years, I still use the advice given to me by Rick during my first years as a Marketing Director. He's extremely professional and a pleasure to work with" Becky Baer Community Sales Director Atria Virginia Beach "I have worked with Rick Hunsicker for the past 20 years at Marriott Senior Living and Greystone Communities. His knowledge of the senior living industry is unsurpassed. If you are looking for a senior living expert with hands-on experience in pre-marketing, operational marketing, sales training, customer service and more, look no further." Joy Ricci Independent Senior Living Consultant "I worked with Rick for 6 years and right away noted his knowledge of the industry, the senior customer and sales. With many years in senior housing, Rick knows how to quickly assess projects, offer recommendations and deliver results. Rick demonstrated success at making the difficult projects successful. I am very pleased to have worked with Rick." Matt Johnson McFarlin Group "I had the pleasure of working with Rick for over 15 years while I was CEO and Owner of REPS Software. Rick's unique combination of people skills, sales management experience and understanding of lead management systems make him an invaluable resource to any senior living organization." Lance Raab Former Owner, REPS Software "I recently attended Rick Hunsicker's sales skills seminar...it was even more fantastic than I remembered it being back when I worked for Rick at Marriott Senior Living Services. I've been in sales for many, many years and have attended more sales training seminars than I can count. As far as I'm concerned, there is no better training than the material Rick presents... I'll give his training the credit for me being a top producing sales person today!" Lisa Paglia The Parkview Pleasanton, CA "The time I spent at Rick’s seminar really helped me prioritize my sales efforts. The tools and tips he shared have lead to increased leads that are turning into sales!" Jay Grimes The Meadows Rutland, Vermont “Everything is great, thank you for asking. I would be happy to accept the call and give your seminar a positive reference. I feel that it was extremely helpful for me and would be advantageous to anyone in this industry.” Susan Romo, Director of Community Relations Morningside Ministries San Antonio, Texas "I gleaned creative and new ideas - several I've implemented right away, others to think about, and perhaps implement at a later date. Rick Hunsicker has years of experience and provides research and documentation of essential sales techniques. The simplest yet perhaps most important part of the seminar was being reminded that we as individuals - and collectively our work team - need to be positive and upbeat, as we are the greatest asset of our community." Jenny Buchanan Solheim House Los Angeles, CA "Rick Hunsicker provided us with a variety of helpful information to improve our sales process, including tips on how to overcome our most common objections, advice on how to effectively present our community, and systems we could implement to become more efficient as a marketing and sales team. He understands the industry, is current regarding market opportunities, and presents the information in an informal manner that's easy to follow. Our sales training with Rick was time well-spent, and he left us with several helpful, practical suggestions we can immediately utilize." Keith VanLanduyt Marketing, Public Relations and Admissions Director Oakwood Village Continuing Care Retirement Communities Madison, WI "Rick’s program did more than provide us with methods and tools to increase sales; he empowered our team by reminding us that we are more than salespeople. We provide a valuable service to residents and their families in that we have the information to help them make decisions that are often stressful and confusing. The presentation was engaging and we already have plans in place to implement many of his counseling techniques. It is amazing how much people open up about their situation once you start asking the right questions, and the additional insight only makes us that much more equipped to help them find a solution that suits everyone. I loved that he took the time to really understand our community and tailored the program to meet our needs and concerns." Wendy O'Brien Marketing & Admissions Assistant Oakwood Village Continuing Care Retirement Communities Madison, WI "I want to thank you for the training you provided us; I found it to be very insightful. You were very thorough and covered all the fundamentals of selling senior communities. I’m anxious to start putting what I learned to work. I have two appointments today.....cross your fingers." Paula Miller Retirement Counselor Inverness Village Tulsa, Oklahoma

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Enhancing Revenue for Senior Living Communities

When I look for a service provider I like to know what others who have used their services say about them. That's why you'll find this site filled with comments and recommendations from many industry providers and consumers who have benefited from our services. In today's world of exaggerated marketing claims on company web sites and marketing materials, I encourage you to make your decisions on service providers based more on what their current and former customers and clients say about them than what they claim about themselves. That’s why you'll see lots of our client's and customer's comments on this site. You can probably take out the Check Mark Excellent unless you still have room for it.

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I attended Rick’s seminar on Selling Senior Housing. WOW!!! What terrific content! Many things that I learned were easily implemented and yielded instant results. Thanks Rick for a terrific program! Kim Majick Carespring Healthcare Cincinnati, Ohio HUNSICKER CONSULTING, LLC. 307 S. Jupiter Rd., Suite 105 Allen, Texas 75002 Office: 214-383-1171 Fax: 214-291-5583 GO SHOPPING! “We engaged Rick in May 2008 to improve our sales and marketing productivity in a community with many challenges. Despite numerous unforeseen obstacles, Rick was able to lead our sales and marketing department through his on-site and remote support. By applying his great creativity and experience in marketing and sales, we markedly increased occupancy in all areas of our continuing care community. He also contributed to other departments’ heightened enthusiasm and customer service to our residents. I would recommend Rick as a resource for any community needing a boost in their sales, marketing and customer service.” Jack Sandman Former President/CEO First Community Village Columbus, OH “As an industry professional, I have attended numerous conferences and training seminars that promote improved occupancy and financial performance for attendees. Many times, the materials covered in these sessions are fundamental in nature and offer little value in terms of new tools and approaches that can truly improve performance. Hunsicker Consulting has broken this mold and has real solutions for managing revenue and sales performance in today’s turbulent economic times. Somerby Senior Living recently engaged Rick to assist in our Annual Sales and Marketing Conference, held in Birmingham, Alabama. His hands on approach, community specific tools, true innovativeness, and real time examples have without question enabled our teams to improve not only their performance, but sell more confidently in the difficult water we manage today. I look forward to continuing our relationship with Hunsicker Consulting and would highly recommend his services to anyone desiring to have an edge on their competition.” Stovall Kendrick Executive Vice-President Somerby Senior Living “Rick Hunsicker’s knowledge and experience were tremendous assets to Morningside Ministries in our attempts to boost occupancy at a new startup campus. Within a few weeks of Rick’s arrival, occupancy increased dramatically. The techniques and tools that he offered Morningside have enabled us to maintain a nearly 100% occupancy level and a considerable waiting list. Rick can interact with and engage marketing staff in a very non-threatening and inviting manner. Working with him was fun, educational and a great pleasure. Morningside would certainly use Rick’s services again.” Alvin A. Loewenberg President/CEO Morningside Ministries San Antonio, Texas